Technology as Magic : The Triumph of the Irrational download

Technology as Magic : The Triumph of the Irrational download

Technology as Magic : The Triumph of the Irrational.cRichard Stivers

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Author: Richard Stivers
Number of Pages: 256 pages
Published Date: 01 Aug 2001
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
Type: PDF
ISBN: 9780826413673
File size: 49 Mb
File Name: Technology.as.Magic.The.Triumph.of.the.Irrational.pdf
Download Link: Technology as Magic The Triumph of the Irrational
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Stivers argues that our expectations of technology in society have led to the generation of a multitude of imitation technologies that function as magical practices once did. This is particularly true in the fields of psychology, management and the mass media, where their paramount purpose is human adjustment and control. Advertising and television, in particular, symbolically connect consumer goods and services to desired outcomes - the utopian goals of success, happiness and health.

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